Project 1

Product Definition

CARRYME is a lifestyle accessories brand that transforms everyday objects into emotional companions.Each piece from bag charms to card holders — is designed to carry more than just things; it carries your feelings.CARRYME invites people to express who they are quietly, gently, and personally through objects that feel alive.

Product Statement

The product is a lifestyle accessories brand for young creatives and design lovers,helping them express their emotions and individuality so they can feel connected,comforted, and themselves every day.

WHY?

I chose the name CARRYME because it feels warm, personal, and meaningful. It represents the idea of carrying not just things, but also emotions, memories, and a part of yourself. The name is simple, friendly, and easy to remember perfectly reflecting the brand’s essence of emotional connection, comfort, and everyday companionship.

WHAT ARE THE PROMINENT BRANDS IN THIS FIELD?

These brands define the current intersection between collectibles, lifestyle, and design storytelling:

ToKiDoKi – Founded by Simone Legno in 2005, known for its playful “cute–cool” hybrid style blending Japanese pop and Italian aesthetics. Expands across apparel, charms, and accessories.
POP MART – A major Chinese company popularizing the blind box culture with iconic figures like Labubu and Molly, now expanding into charms and lifestyle goods.
Smiski (by Dreams Inc., Japan) – Tiny glowing figures that “hide” in daily environments, extended into straps and desk accessories.

💡 Insight: These brands connect emotional storytelling with functional or decorative objects — the same intersection your brand can explore.

WHAT ARE THE CURRENT HOT TRENDS?